TCL Electronics
Background
TCL were excited to showcase their upcoming technology line-up of Smart Televisions for 2018 in the form of a printed product brochure supported by specific point of sale material. Direction was a high end look/feel using lifestyle imagery with neat, simple typography and a colourful, interesting palette. Theme: The Creative Life – Redefined.
Creative Direction
Clutch Media worked together with the TCL Marketing Team on ‘Key Visuals’, creative concepts and design and layout. TCL were very pleased with the outcome – a high-end look printed brochure and a dynamic range of eye catching in-store displays that attracted the consumer’s attention and delivered the TCL brand look and feel which complemented the new full range of televisions.
Website Development
We are responsible for designing, building and ongoing maintenance of the Australian TCL website. With each new year comes the launch of a new product range and in turn a new look and feel for the product pages. We made sure we looked at any functionality improvements such as loading speed and mobile responsiveness.
Outcome
We continue to deliver a professional, engaging and dynamic website which has immediately contributed to increased sales for the TCL brand of TVs. The ongoing analytic reports ensure we are always focussed on measuring expected KPIs and monitoring performance. TCL have also invested with Clutch Media on a full digital media strategy to support their website which builds on their online presence and overall brand recognition. The results speak for themselves with TCL leading their competition in several online activities.
Services provided
Digital Audit and Competitive Research – Heat Mapping
Website design, development and maintenance
Brand Development and Graphic Design
- Promotional campaigns – ‘Key Visuals’
- Brochures, POS, Online Digital Media
- Retailer catalogue Ads
- Social Media Management (Facebook)
Search Engine Marketing (Google Adwords)
Google Display Network (GDN)
“Clutch Media continue to impress us and have become one of our most trusted partners. Fundamentally, they have the in-house design skill set and digital knowledge required to deliver the work.
However, most of all, not for expertise or experience, but for simply, consistently, ‘getting it done’. We see this in their efforts to meet deadlines and continually assist us grow our brand in Australia.
I have complete confidence recommending Clutch Media as an agency partner.”
Gaspar Xie
Marketing Officer, TCL Electronics Australia Pty Ltd
